TCS scored high on various measures such familiarity, loyalty, staff satisfaction and corporate reputation. According to David Haigh, CEO of Brand Finance, TCS has emerged as a dominant force in IT services industry and its brand power is indisputable.
TCS’ overall brand value has increased from USD 2.34 billion in 2010 to USD 9.4 billion in 2016.
While TCS dominated the IT sector, Disney was rated Numero Uno as the most powerful brand across all industries. Apple has been rated as the most valuable brand for 2016.