The company earned net revenue of Rs. 6,300 crore during 2013-14.The dairy products business comprises 80 percent of its earnings while the non-dairy segment which includes packaged vegetables under the brand name Safal and edible oil, Dhara makes up for the remainder of the revenue. It has recently launched dairy whitener and is optimist about the sales in this category this year.
“Dairy whitener market in India is estimated at Rs.2,000 crore with the east and northeast (India) contributing at least 45 percent of the annual consumption. We hope to capture atleast five percent of this market this year,” said Basu. This segment is growing nationally at 15 percent every year. The dairy whitener business, as per the company, is expected to earn it Rs.100 crore during 2015-16.
Post the roll-out of the whitener in the east and northeast, it will be introduced in other markets nationally and thereafter, the company will venture into ultra-heated milk, tetra pack beverages and other products which have a higher shelf life and do not require a cold chain distribution network.
“These products have already been test marketed,” Basu said. The new product line will be manufactured at its plant in Etawah in Uttar Pradesh which was recently built with an investment of Rs.150 crore. (IANS)