Odisha News Insight

Archies introduces new embellishing for Valentine’s Day

musical mugThe upcoming Valentine’s Day is just round the corner and Archies Ltd, the market leader in social expression industry, is all set to compliment the feelings and emotions attached to the occasion. The company has introduced a heavily embellished and multi-dimensional range of exclusive greeting cards and gifts for the day of love in 2015.   The Valentine’s 2015 range includes a collection of 182 greeting cards offering an unforgettable form of expression, fabulous art, inspired design and superb quality. Apart from the cards, on offer by Archies this year is a specially crafted range of gifts based on Valentine’s theme with ‘Love you this much’ puppy and ‘With you always’ couple teddy being the special attractions.

“All of us have someone special in our life. Whether your valentine is a close friend or spouse, Valentine’s Day is a perfect opportunity to share your emotions with this special person in a way that is larger-than-life. We promise, you will fall in love at first sight with our new range,” said Mr. Anil Moolchandani, Chairman and Managing Director, Archies Ltd.

Archies GalleryThe 2015 Valentine collection ranges from cards inspired by new-age social media such as Facebook, Twitter and WhatsApp, to classy art-deco from the 1920s. From special “Proposal” cards to those expressing love for same-sex couples. “When Words Fail, Music Speaks.” Archies has come up with an exclusive musical love collection with a love song specially written, sung and composed for the company. A special range called “Together Forever Collection” has been introduced this Valentine 2015 throughout multiple categories for the very first time. The range includes Wall Clocks, Alarm Clocks, Mugs and sippers, Greeting Cards, Wrapping Sheets and Gift Bags. This theme has also been the core of the company’s media communication as well as in-store communication.

Indeed! Valentine’s Day is important, and this has been beautifully expressed by real-life couples in a video released by Archies recently. The couples say that they may not value each other that much on any mundane day, but Valentine’s Day is worth celebrating, and one of the most remembered days of the year. To watch this video you can type ‘Valentine’s Day with Archies’ on YouTube.

Archies has also expanded its offerings under the “Hallmark” umbrella. The company has introduced 84 new designs in theHallmark range of Valentine’s Day greeting cards. The MRP of these cards ranges between Rs 55 – Rs 495. Hallmark Valentine gift collection includes categories such as love trophy, wishing bottle, chocolate bar scarf and ‘Tea for One’, a tea pot on the top and cup at the bottom, for those who believe love is sharing a cup of tea. The price range of Archies Gifts varies between Rs. 60 (for a mini mug) to Rs. 10,000 (for a Teddy).

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