Bhubaneswar, 25th April, 2015: Reach Mobile, part of the 1 billion USD Rashmi Group, and one of the country’s youngest and fastest growing Mobile handset brand, launched two new affordable HD smartphones, Reach Klassy 300 HD & Reach Klassy 400 HD for the Odisha market.
Reach Klassy 300 & Reach Klassy 400 will set a new trend in user experience while keeping the pocket pinch considerably low. Reach Klassy 300 HD has 5 inch HD screen with IPS panel which makes the visuals vivid and full of life. The 1.3 GHz quad core cortex A7 processor fully loaded with updated Android v4.4.2 (kitkat) enables it to swap through different apps easily.
The handset has 8 MP back and 3.2 MP front camera. 2400 mAH battery provides long battery life while internal storage memory expandable upto 32 GB. Klassy 300 HD is also blended with some outstanding unique features like Smart Gestures, Smart Wake-up, Hot Knot gesture, Voice gesture camera, Print-through-phone & OTG (On-The-Go) where one can attach pen drive as well.
Klassy 400 HD have 5 inch HD screen with IPS & OGS display gives higher uniform clarity. The smartphone is full to capacity with 1.2 GHz quad core cortex A7 processor, 1 GB RAM fully loaded with updated Android v4.4.2 (kitkat). The handset has 8 MP back and 3.2 MP front camera. The 2400 mAH battery provides long battery life while internal storage memory expandable upto 64 GB.
“The response which Reach Mobile has received during a year’s time since its launch is very encouraging. We could successfully introduce 50 models of handsets in the national market catering to all the usage segments, ie, Feature Phone, Touch Phone, Smart Phone & now HD phones”, said Mr Vinay Kumar, President, Rashmi Group.
“Both Klassy 300 and 400 handsets have been designed with high resolution camera having LED flash & high clarity music features. Currently we are selling 70,000 handsets every month. So in terms of volume, we have witnessed a phenomenon growth of 900% over the period. Reach Mobile is mostly focused on maximizing the user’s benefit by bringing a refreshing range of smartphones & now HD phones within everyone’s budget. We will be aggressively investing branding & advertising in the state to boost up sales in form of 360 degree marketing via Print, TV, Radio, outdoor, etc. Also we will be looking into robust trade marketing efforts in terms of branding in retail & dealer points to enhance our visibility index in the category”, said Ms Kinjal Desai, Head, Corporate Affairs, Rashmi Group.
“Odisha is an extremely important market for us because the mobile phone market here has a huge potential. Currently we have 15 distributors reaching out to over 1000 retail points. We would be investing Rs 10 crore in manpower, infrastructure, marketing & advertising to enhance our market share in Odisha & elevate us to the No.1 brand from the current No. 3 position”, added Mr Vinay Kumar.
In 2015-16, Reach Mobile plans to introduce path-breaking technology across different categories of handsets and also introduce mobile accessories. Reach Mobile is also planning to expand their horizon at pan India level to reach out to 500 plus towns & over 50,000 retailers and cross international boundaries at APEC region. Reach Mobile product portfolio comprises of more than 50 models today, ranging from feature rich, dual-SIM phones, touch-enabled smart-feature phones and 3G Android smartphones to the latest HD handset range designed for younger consumers in suburban and urban markets.