Odisha News Insight

Business Leader Award to Milk Mantra Founder Srikumar Misra

founder & MD of Milk Mantra Dairy Pvt. Ltd. recieving the Business Leader Award at Odisha Citizen Award FunctionBhubaneswar, Sep 7: Business Leader Award conferred to Milk Mantra Dairy Pvt. Ltd Founder & MD Srikumar Misra at ‘Odisha Citizen Awards’. The award ceremony was organised by OTV, Odisha’s one of the leading news channels on 4th September 2015 at JN Indoor Stadium, Cuttack.

Mr. Arup Pattnaik, DGP & MD, Maharastra Police Housing and Welfare Corporation graced the award ceremony as Chief Guest.  The award function also witnessed felicitation of other 8 iconic personalities in different categories.

Among many reasons Srikumar’s outstanding effort towards establishing a very successful supply chain contributing remarkably towards rural economy and representing Odisha in National business forums through the exciting food brand are few behind the award. Milk Mantra is one of the very few companies of the state to get highest acceptance among the consumers in a very brief period of time which is also one of the major reasons behind getting this prestigious award.

Odiha Citizen Awards is a very important forum, where talented and Successful personalities were felicitated on different categories like Agriculture, Politics, Education, Art & Culture, Entertainment, Sports, Social Service, Business and Innovative Entrepreneur.

Answering a quarry on leaving a highflying corporate carrier and dreaming of Milk Mantra Srikumar Stated, “There were two basic objectives, one is to launch a world class brand from Odisha and secondly to support financially the back bone of our state – the farmers through the brand for which I was quite enthusiastic towards establishment of Milk Mantra. And now I am very happy to see more than 30,000 farmers in our EMS network and the brand has got tremendous acceptance not only in Odisha but also in markets like Bangalore, Kolkata & many more.”

It should be noted that Milk Mantra is known for its quality and fresh milk products like pasteurized milk, paneer, pro-biotic dahi and other milk drink products like lassi and buttermilk under its flagship brand Milky Moo through innovation at various levels. Now Milky Moo milk is available across all districts of Odisha, Kolkata & Jharkhand. Recently the company has launched World’s 1st Milkshake-Mooshake with the goodness of Haldi at Bangalore & Bhubaneswar. Powered by more than 35,000 dairy farmers under its unique Ethical Milk Sourcing programme Milk Mantra has successful to give back Rs100 crs to the rural ecosystem.

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