Odisha News Insight

Milk Mantra observes World Milk Day at Basundhara

Milk Mantra Observes World Milk Day at BasundharaCuttack, June 1: Known for its range of high quality products and the famed Ethical Milk Sourcing (EMS) program which has become an instrument of change in rural Odhisa’s economy, the fastest growing dairy brand in India Milk Mantra Dairy Pvt. Ltd. celebrated World Milk Day in a different manner. To celebrate the occasion, the company had organized a programme at Basundhara Orphanage where among others Seshashish Achrya, Chief Commercial Officer of the company, Dr Sakthivel Nagarajan, VP Sourcing of Milk Mantra and Ms Saila Behera, secretary of the centre were present during the programme.

Inspired by the ideology of “All children deserve Pure Milk Nurition ” the company officials along with Chief Guest spent truly pure quality time with the children and spoke to them about importance of a healthy life and healthy childhood. The company distributed premium quality truly pure fresh milk among the 90 odd children and others present at the venue.

Speaking over phone on the occasion Srikumar Misra, Founder & MD of Milk Mantra extended his support to the initiative and stated that, Milk Mantra being a responsible corporate citizen of the society has always tried to identify social issues and address them within its capacity. Adhering to its vision statement ‘Nourishing truly pure living from our consumer to farmers’ the company has played a very vital role in positively impacting the rural economy of Odisha by streamlining the milk sourcing process and has become a household name in the urban markets through its exciting truly pure milk products under the flagship Milky Moo brand.

World Milk Day is celebrated all over the world on first of June to promote dairy farming and create awareness about milk and dairy. FAO (the Food and Agriculture Organization of the United Nations) proposed this specific day to celebrate all aspects of milk; the natural origin, the nutritional value, the numerous tasty products which are liked by many people all across the globe, the economic importance of milk in rural regions as well as in the entire food chain.

It should be noted that founded in 2009 the company through its Truly Pure fresh milk, Soft & Creamy non frozen paneer, eastern India’s 1st Probiotic Dahi, and truly refreshing buttermilk, lassi and Meethi Mishti Dahi under its flagship brand Milky Moo is now a household name. By reaching out consumers with pure milk sourced from its unique Ethical Milk Sourcing (EMS) programme and its innovative Packaging Technology the brand is now highly regarded in the market.

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