POPAI India presents Merchandising Achievement Awards
The POPAI Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry’s largest and longest-running prestigious awards.
POPAI India presentedits5th edition of outstanding Marketing –at-Retail Achievement Awards recently at NESCO Goregaon East, Point of Purchase Advertising International (POPAI) a world renowned Global association of Marketing-at-Retail has been holding the prestigious OMA awards to recognize the most innovative, engaging, for effective displays at retail.It brings together the who’s who of the retail industry ie: Brand Marketers, Retailers, Design firms, Advertising agencies and the Marketing-At-Retail Industry as a whole.
OMA awards recognize the most innovative, engaging and effective displays at retail, lifting sales and making displays enticing and products meaningful to shoppers. At times onsite judging is also done and appreciated by lot of visitors and juries.The OMA Award jury panel comprised of brand marketers, retailers, shopper insights professionals, and POP designers.
Akanksha Rathor, Marketing Manager POPAI India said“The main objective of OMA Awards is to recognize the talent and skill in designing, production, and presentation of In-Store Advertising. OMA Awards India is about celebration, recognition, and the zest to continue good work. The entries have grown, this time it is between 250-300”
The entries are judged through a Jury Panel who will get into the detailing of each and every work for the best work to win and get acknowledged. We are expecting a gathering of 250 people which will be mix of POP Manufacturers, Brand Marketers and Retailers.
The Chairman Mr. Amit De said, Popai India is internationally national organization, which is a global nonprofit organization for marketing at Retail.& was very happy to see the Indian chapter getting a good response from the retail industry & seesa wider scope as the entries in the each categories have grown. In the categories of “Food & Beverages” and “Health Care & “Personal Care”. OMA Awards has etched out its own standard”.
The Board of POPAI India consist of Chairman -Mr. Amit De, Vice Chairman – Mr. SairamThiagaraja,
Treasurer-Mr. MandeepMalhotra, Board Member-Mr. Ragesh Bhatia & Mr. Vijay Mane.