Amitabh Bachchan gets Rs 6.31 cr for DD Kisan Channel Endorsement

The Prasar Bharti Corporation had roped in Big B Amitabh Bachchan to endorse DD Kisan Channel as its Brand Ambassador at the cost of Rs 6.31 crore. The channel was launched by Prime Minister Narendra Modi on May 26, but Amitabh started working for it much earlier. He has already received Rs 4 crore towards the endorsement and should get the remaining amount later. This is termed as the most expensive endorsement ever by Amitabh.