The main objective of public communication is to make people informed about the participants and enthusiastic partners in the task of nation building. Effective public communication plays a major role which is the backbone for change management and thus all the officials of Ministry of I&B and its Media Units are important stakeholders, said by Minister of Information & Broadcasting, Urban Development, Housing & Urban Poverty Alleviation, M. Venkaiah Naidu.
While addressing the Officers of Ministry and Media Units of Ministry of Information & Broadcasting at National Media Centre, Naidu stated that the Government priorities were clear in the context of expectations from officials which included focus on Results, Transparency, Accountability, Discipline and Enabling work environment. The Minister of State for I&B, Col. Rajyavardhan Rathore, Secretary (I&B), Ajay Mittal and Media Heads were also present on the occasion.
Speaking on the occasion, the Minister said it was imperative to realize the importance of communication in achieving the mission of making of a developed India and the celebration of India in its diverse and rich cultural traditions.
For effective public communication, there is a vast scope for the improvement of effective functional linkages among different media units of the Ministry including PIB, Publications Division, Directorate of Field Publicity, DAVP, Films Division, AIR and Doordarshan which would ensure a comprehensive and integrated outreach of the Government initiatives.
The Technology has also advanced and revolutionized the way we communicate with each other and we need to harness Social Media platforms like Twitter, Facebook for effective communication and participatory development.