Bhubaneswar, May 14: The digital campaign for the Nabakalebara 2015 event has been launched by the Hon’ble Chief Minister of Odisha, Shri Naveen Patnaik at Secretariat today. The objective of the digital campaign is to make Nabakalebara a ‘World Event’, through a State of Art dynamic website www.nabakalebara.gov.in, a user friendly mobile application in Android, IOS and Windows platforms, and extensive Social Media campaign “Nabakalebara 2015 Official” on Facebook, Twitter, Youtube and Google Plus platforms.
This campaign aims at improving the Tourist engagement, enhance the service offerings, maintain the visitor profile and generate analytics for use during the future events. The website will have About Nabakalebara, Story of Daru Bramha, Role of the Sevayats, On Going Rituals, About Sreekshetra, about the Trinity, Tourism & Culture, How to reach, Places to visit around Puri and in Odisha, Accommodation details, Nabakalebara news, Twitter Speaks, Videos & Photos, and information of Health and safety Parking places and Local travel etc.
The mobile application will have the following features: Factoids, Schedule, Maps – Online & Offline, Helpline, Utilities such as banks, police stations, Hospitals etc, tourist spots, videos, books, gallery, recent news etc,. The social media campaign will cover the event news, interesting facts about the Nabakalebara & Puri temple, Odisha tourism information and other related information’s.
While launching the Web portal the Hon’ble Chief Minister stated that this Official Portal aims at increasing not only awareness but also enable devotees, visitors and tourists to find relevant information about the Nabakalebara event. With Hon’ble Minister IT, Mr Pranab Prakash Das, Hon’ble Minister, I&PR Mr. Atanu Sabyasachi Nayak, Honble Minister, Tourism and Culture Shri Ashok Panda, ACS Sri Aditya Pr.Padhee,ACS Fin.Sri R.Balakrishnan, Chief Administrator,Temple administration,Puri sri Suresh Ch.Mohapata,IT Secretary, Mr. P.K.Jena Secretary F.S& CW Sri Madhusudan Padhi, Secretary Tourism & CultureDr.Aravind Kumar Padhee, Secretary School & Mass education Smt. Usha Padhee and others were also present in the launching Ceremony