ONI Bureau: Taking a significant step towards a healthier Odisha, Dairy Major Milk Mantra has launched ‘Milky Moo Super’ as part of its fresh milk portfolio. With added Vitamin A & D and 4.2% fats through fortification process, SUPER will be available in 500 ml pouches across Odisha.
Srikumar Misra, Founder and MD of Milk Mantra along with Brand Ambassador & Ollywood Superstar Anubhav Mohanty, the Brand Ambassador of SUPER introduced this Super Nutrition product during a launch event at Bhubaneswar.
According to Ministry of Health & Family Welfare and the National Institute of Nutrition, about 70% Indians are deficient in Vitamin D, while 30% are deficient in Vitamin A. Vitamin A deficiency is estimated to be the highest in pre-school children at about 44-50%. In an effort to bridge this gap, Milk Mantra has developed this newer version of milk through fortification in which small quantities of vitamins and minerals are added to the milk to increase the micro-nutrient count in the body.
Expressing his thought behind SUPER, Founder and Managing Director of Milk Mantra, Srikumar Misra said, “Nutrition and innovation is in our DNA. Increasingly due to lifestyle and unhealthy diets, nutrition deficiency is on the increase, not just for children, but for a large number of adults too. Milk is the perfect vehicle through which Vitamin A & D can be reached to consumers.