Representing Odisha’s Dairy Sector in the 43rd Dairy Industry Conference organized by ‘Indian Dairy Association’ at Kolkata, Milk Mantra the fastest growing Dairy brand put forth its views to address several issues related to dairy development in the country.
Aimed at identifying the real issues of Indian dairy sector and finding out solutions through various brainstorming sessions the 3-day conference was inaugurated by Dr. Jeremy P Hill, President of International Dairy Federation and was attended by more than 1600 delegates and policy makers of National and International repute.
Invited to the conference for his pioneering work in dairy development, Milk Mantra Founder & MD, Srikumar Misra shared a panel with RS Sodhi, MD of Amul and Dr. Jeremy P Hill to discuss ‘How to make dairy business profitable’. Sharing his ideas in the panel discussion Srikumar Misra stressed on the product quality, technological innovation and proper linkage of supply chain from farmer to consumer to make dairy business profitable.
Apart from panel discussion, he also gave a presentation on ‘Creating Milk Procurement Network and Investment for New Dairy Business Entrepreneur’. He expressed his concern over adulteration of dairy products.
It should be noted, with its engaging Milky Moo brand of truly pure products Milk Mantra is the fastest growing dairy brand. Starting from scratch in just 3 years Milk Mantra today has a network of more than 30,000 farmers who have been sustainably impacted through the company’s innovative and most transparent ‘Ethical Milk Sourcing’ programme.
Apart from a transparent and timely payment system, various extension services like artificial insemination, access to cattle loans from financial institutions, good quality cattle feed, health camps etc have been instituted as part of the EMS programme.
Speaking on the occasion, the Managing Director, CEO and Founder of Milk Mantra, Srikumar Misra stated, “its good that 43 Dairy Industry Conference is being held in Eastern India. East has been lagging behind in dairy development for years. Now, with this event held here the focus will shift to east and things will change significantly”.
Critical issues like ‘Dairy Production and productivity enhancement’, ‘safety and quality management in the dairy sector’ and ‘Indian Milk Brands in global perspective: challenges and opportunities’ were also discussed.
Around 1,600 Business Leaders and professionals from National and International dairy brands Mother Dairy, Amul, Parag, Hatsun and global dairy equipment manufacturers like, Delaval, Tetrapak, SSP, SFL, Johnson Endura participated in the conference. Prof. A K Bandyopadhyay, Chairman of IDA (EZ) and Shri T Nanda Kumar, Chairman of National Dairy Development Board delivered the welcome address and key note address respectively.