Odisha News Insight

Micromax launches world’s ‘slimmest’ phone @Rs.17,999

Micromax Canvas Sliver 5Micromax, a home-bred phone manufacturer, on Thursday launched its flagship smartphone Canvas Sliver 5 priced at Rs.17,999 in New Delhi.

The company says the device is the slimmest and lightest in the world.

The 97-gram device ships in a 5.1 mm thick body and has LTE support and a Sony Exmos CMOS chip attached camera with Blue Filter. It has 4.8-inch AMOLED display and will be available in two colours — gold and black.

Commenting on the launch, Vineet Taneja, CEO of Micromax Informatics said: “At Micromax, we have been consistently working on the design language of our devices to align them with the evolving needs of new-age consumers.

“The Canvas Sliver 5 is a testimony to this vision, bringing together the elements of unmatched design, style and performance in one device.”

“Our association with Hugh Jackman for the smartphone truly embodies the aspirational and fearless persona of the brand Micromax,” he added.

Micromax also started a seven-day door step service policy with the launch of the device.

The phone will also sport a DiracHD audio suite that promises deeper sound and better bass.

The Canvas 5, which comes with Android Lollipop, will get its boost from a Qualcomm Snapdragon 410 1.2GHz Quad Core processor and a 2GB DDR3 RAM.

The device sports an eight-megapixel rear camera, while the front camera is of five megapixels. It comes with 16 GB of storage.

The phone has light sensor, gravity sensor, proximity sensor, magnetic sensor and accelerometer sensor and pre-installed apps like Scandid, Swiftkey, Hotstar, Quikr, Cleanmaster and Snapdeal.

The Canvas Sliver 5 comes with a free 4G Sim and double data offer from Airtel which doubles the 4G data amount for any consumer activating the 4G Sim.

The device will be available from end of June across India.

Micromax, with 18 percent, currently has the second largest market share in India following Samsung which has 22 percent according to analytics firm IDC.

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