India has made substantial progress in ensuring access to improved sources of water supply. In rural areas, the population covered by improved water sources has increased from 64% in 1990 to 91% in 2012. Despite this progress towards universal access, 10% of the country’s rural population continues to depend upon unprotected water sources. Further, of the 1.66 million rural habitations, 26% do not have full coverage, and about 8% report chemical water quality issues.
WaterAid India is supporting the film byfacilitating its non-commercial distribution in remote, rural areas to enable greater awareness around critical issues of water scarcity, especially among those living with this reality.
“We are so very pleased and proud to have our film released in theaters. What started as an idea to reach more people than ever before with our social arts approach to water has become a reality thanks to the hard work and brilliant creativity of Nila Madhab Panda, the actors, and everyone who worked on the film, said Catherine B. Bachand, CEO, ONE DROP. “I hope that everyone who sees the film is inspired towards change, because it is only in this way that we can truly resolve the critical water issue in India and beyond.”
To promote the film within the water and sanitation sector, One Dropand WaterAid India organized a special premiere of the film at the Siri Fort Auditorium on 25 August 2015. All the key ministries and organizations working in the sector were invited.
“I had a great time working on this film. It’s a film which has its heart in the right place and is talking about something important to society.
It feels good to be a part of a film that is focused on such a critical issue that our country is facing currently. I believe that there is enough water for everyone, everywhere and can be made available to all if we use it judiciously. I would request everyone to watch the film and take the key message to heart: Please do not waste water. It is a finite precious resource”, said Kunal Kapoor.