Over the last 12 months or so, Dharmendra Pradhan has been very much active and regularly visiting Odisha every alternate week. He is trying hard to build his brand and image in the state through government Ads, social media promotion and various other means. The BJD initially considered him as a ‘persona non-grata’ in the state, who would never pose threat to Naveen Patnaik’s undisputed leadership. But, the party was terribly wrong. The party and its leaders became concerned when Dharmendra installed his personal choice Basant Panda as the Odisha Unit President, overriding the claims of seasoned politician Bijoy Mohapatra and popular leader Pratap Sarangi.
Dharmendra Pradhan’s IOCL Ad campaign ahead of PM Modi’s Odisha visit on February 6-7, took the BJD by surprise. After the Supreme Court order in May 2015, Dharmendra Pradhan’s photos were taken off from the posters and hoardings at fuel stations. But, they made an aggressive comeback with Pradhan getting prominence on IOCL Ads and special vehicles for all 30 districts.
Despite the vigil, the BJD had their way in many cases. But, all of a sudden, they recalled the law and rule book, as they got scared of Dharmendra Pradhan’s aggressive campaign tactics. Be it the arrest of Dhalasamanta Brothers, who were patronised by the ruling party leaders for years or going after IOCL Ads, the party has gone aggressive to counter Mr. Pradhan, who is giving anxious and sleepless moments to CM Naveen Patnaik and his group.
It would be interesting to see how things are unfolded in the coming months, as both BJP and Pradhan have decided to take on the BJD and build their base in the state.