More than 50% people in Kandhamal district in Odisha, depend on turmeric cultivation. The district also has Kandhamal Apex Spice Association for Marketing (KASAM), which helps the farmers engaged in turmeric production.
Kandhamal Haldi is globally recognised and has got many international certifications for best organic quality. The best part of turmeric cultivation in Kandhamal is that the farmers do not use synthetic chemical inputs and preserve the purity of the soil and their produce during the cultivation.