“Mission 11 Million” to promote Football among Children

“Mission 11 Million”, a programme to engage more than 11 million children in activities relating to football to be launched in October this year.

The Union Ministry of Youth Affairs and Sports has urged the States and Union Territories to take necessary steps to popularize and promote the sport of  Football in their territory in order to make the FIFA U-17 World Cup a huge success, by including Football in various programmes of the State Governments.

The Department of Sports has initiated a series of steps to popularize Football throughout the country. Several rounds of discussion have been held with FIFA, AIFF, KVS, CBSE, Subroto Mukerjee Sports Education Society and other stake-holders to firm up appropriate programmes. As a result, ‘Mission 11 Million’ programme has been formulated and will be launched in coordination with FIFA in about 30 cities across the country.

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