Imbibing the spirit of adventure, adrenaline and fascination all into one epic drive, Mercedes-Benz India is embarking on a one-of-its-kind world tour with one of the most versatile SUVs in its portfolio – the GLA. Christened as the ‘Great overLand Adventure (GLA), the ‘India Made’ GLA would be put to a realistic endurance test as it would undertake this epic road trip traversing across varied geographies and climates across the globe. The GLA which will be rolled-out of Mercedes-Benz India’s Pune production plant will be traversing across six continents, seventeen countries and clocking more than 50,000 kms, before returning to Pune after six months.
For the ‘Great overLand Adventure’, Mercedes-Benz India will be partnering with the NDTV network. This unique journey which will be flagged-off in the middle of July from Mercedes-Benz India production plant in Pune, will traverse across varying geographies and travel through Europe, Northern and South Africa, North and South America, Australia and Asia. The Great overLand Adventure will touch upon some of the most iconic rallying routes across the world and pay tribute to trailblazers who pioneered this spirit of adventure. The tour promises to present a medley of diverse people and their culture from across the world, new places that many have not explored earlier, and also celebrate various events and festivities across the 17 countries enroute. There will be interaction with celebrities, motorsport legends and adventurers enthusiasts.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-Benz vehicles are synonymous with safety, luxury, comfort and reliability. All these attributes that make the GLA on top of customer preference today, will be put to a stringent test during this World Tour. We are confident that the ‘Made in India’ GLA will prove its reliability during this arduous global drive and reaffirm strongly the reason for its growing popularity amongst the Indian customers. We are glad to be scripting a memorable precedence regarding the reliability and success of the GLA with this unique Great overLand Adventure. I wish the team all the best for the drive and a time of their life.”
Siddharth Vinayak Patankar, Editor-Auto & Head of Automobile Programming, NDTV Group and Director, World Car Awards added, “It is exciting to be able to take on such an ambitious expedition for the first time from India. The spirit of adventure is universal and we hope to not just traverse many thousands of kilometers but also gain many experiences, learn a lot, and be able to collate several stories along the way. That we can tell these stories to our viewers and readers on-air and online is also thrilling. I am confident we have chosen a terrific partner and some of the best vehicles made in India, for the task.”