One Touch Internet honoured as the ‘Best Mobile Service’

Bharti Airtel Limited (“Bharti Airtel”), aleading global telecommunications services provider with operations in over 20 countries across Asia and Africa, today announced that its WAP (Wireless Application Protocol) portal – One Touch Internet has been accredited as the ‘Best Mobile Service/ Application of the Year for consumers’ in the category of Best Mobile Services at the prestigious GSMA Global Mobile Awards 2015 in Barcelona.

Launched in November 2014, Airtel’s One Touch Internet is a specially designed portal that has witnessed a total of about 53millionpage views/hits within 4 months of its launch. It makes internet discovery easy for first-time users by being a single point destination for the uninitiated internet users on Airtel prepaid to see, try and buy a host of popular services (including social networking, videos, online shopping and travel bookings) through free tutorial videos and trial packs – all with just one touch.

The GSMA Global Mobile Awards jury has adjudged the portal as an innovative situation built to overcome a very clear market adoption barrier and a well recognised customer need – executed simply and with multiple options for first time mobile internet users.

The GSMA Global Mobile Awards today is the most highly sought after awards in the global communications industry. Established in 1996, the awards attract entries from across the world and are judged by a panel of independent, highly respected experts. Airtel has also been honoured at the Global Mobile Awards earlier when its ‘my airtel app’ was acknowledged as the ‘App of the Year’ in the category of the ‘Best Application using Network APIs’ in the year 2013.