RAAS, an initiative to promote upscale designer handloom products from Odisha, launched new men’s wear collection in the capital city of Bhubaneswar on Sunday. This new designer collection of Men’s wear includes a wide variety of men’s jackets or waistcoats, shirts and kurtas etc made of Odisha handloom in hi-fashion designs with artistic weaving skills to match the contemporary taste and utility without taking away from their traditional beauty.
Dr. Arabinda Kumar Padhee, Commissioner-cum-Secretary, Tourism & Culture, Govt. of Odisha graced the occasion as chief guest and launched the Men’s wear collectin in RAAS high fashion design studio located at 516/1765, SURYAPRABHA, Patia (Near Patia Big Bazar) in the temple city.
RAAS offers a vintage line of contemporary designer ensembles which have been produced from traditional Odia weaving techniques of Ikat, Bomkai, Sambalpuri, Pasapalli and other weaving styles fused with latest fashions and design trends.The clothes are fabricated by designers specialized in high fashion garments. Highly skilled weavers from Odisha weave for RAAS to designs given by the Ms. Rashmi Mohapatra’s team of designers under the guidance of internationally acclaimed fashion designer Mr. Pritam Panda.
Earlier, this fashion studio has showcased many designers women’s wear while for the first time it has launched wide range of trendy designer men’s wear, exclusively made of Odisha’s handloom.In men’s wear one can find new trendy designer shirts, jackets and kurtas in vibrant colors and contemporary style. There is also some fresh collection of its newest creations of women’s wear including Anarkali dresses, kurtis, sarees, lehengas, stoles, coats, shrugs, quilts and home furnishing products.
Speaking on the occasion RAAS founder patron Ms Rashmi Mohapatra said, “We are continuously watching the trend and the needs of the customers and since we are in the business for more than a year. We always consider putting up a wonderful collection of Odisha handloom with modern touch weaved by highly skilled weavers from Odisha in our studio so as to serve well to the customers’ requirements and preferences.”
Today I am so excited with launching of exclusive men’s designer wear at RAAS which I feel will definitely add glamour to men’s style statement and make them look special and unique by wearing designer outfit from RAAS”, he added
RAAS certainly aims to promote the cause of Odisha handloom artisans by sharing a portion of its profits for the development of participating weavers’ families in this new venture.