Bhubaneswar, Oct 26: International Music Video ‘Feel The Passion’ (English) written & directed by Biswanath Rath, (from Odisha)and produced by Mumbai based Global Record Producer ‘Purplehed’ has received more than 100,000 views in the popular video platform ‘YOUTUBE’ within just 2 months of it’s release (on 24th July 2015). Currently the video has got as many as 116,600 views and more than 1200 likes to its credit.This makes it the first such International Music Album by an Odia Director to have received such huge response in social media for its concept, visual and audio.
The song presents the realistic stories of four diverse characters, in the quest of realizing their hopes and ambitions. All of them have got one thing in common: their passion, their desire to follow their respective aspirations. The lyrics emphasizes their belief of living in the moment and their will to embark on a path, which is uncertain, full of risk, yet full of dreams.
Ever since the release of the video in world-famous ‘VEVO’ platform, ‘Feel The Passion’ has continued its journey of crossing milestones, one after other. While the video achieved the milestone of 50,000 views in just 6 weeks, the audio also made it to 45th number to VevoVydia playlist (a yard-stick for the chart busters) ,sharing space with many other reputed Vevo artists.
‘But there is no stopping’, says its director Biswanath, who along with his wife Archana has founded ‘BnR Films’, a Chennai based multi award-winning Film Production Company. All the short films, produced by the company have received multiple awards and official screenings in International Film Festivals. He says, ‘Just after the release of our debut music video ‘Feel The Passion’, we received a ‘surprise project’ from leading Media Brand: ‘The Times of India.’ It’s our first Tamil Music Video and we have tried our best to bring justice to the theme/concept. We hope the audience like it.” Interestingly this Tamil Music Video is also the first such Tamil project to be directed by an Odia Director.
“Feel the passion” conveys that listening to one’s heart is the ultimate bliss. Moving forward, BnR Films aims to make films with global appeal based on Indian cultures and traditions in general, Odia culture in specific. Presently the first feature script by the company is under development.